This workshop is on full barter - offered by G S Quantum Multimedia at T$150

Today, no marketing budget or plan can be considered complete or, even, credible, unless it includes a digital component. Every marketer, at every level, in every organisation should understand exactly what is achievable, affordable and effective within online, digital marketing.

The new digital media is faster, more efficient and cost-effective, yet the principles of direct marketing still survive – targeting, interaction, control and continuity – but by blending in digital media we are able to deliver real-time marketing.
Increasingly your site has become the central way you communicate with your customers and making your website better will increase sales, lower costs and increase customer satisfaction. Web analytics provides a window into the technical and business performance of your website. without it, you can only guess how well your company is making use of this vital communication tool.

The seminar programme reflects modern, integrated direct marketing and incorporates the latest digital media to make one-to-one marketing a reality for us all! Find out why Web Analytics is an integral part of your Digital Marketing Campaigns and how to effectively implement it in your organization.

Agenda

Speakers

	Jim Sterne has spent more than 20 years selling and marketing technical products. He began his career as a professional explainer, helping people understand Visicalc at a time when "personal computer" was an oxymoron. He successfully described sales order processing systems to people using hand-cranked tabulators. He was at the forefront of the Computer Aided Software Engineering (CASE) tool revolution and has clarified the salient points of object-oriented programming to software engineers across the country.
Jim Sterne, Target Marketing Chairman, Web Analytics Association Target Marketing consultant, author and Emetrics Summit conference producer - Santa Barbara, California
Gary Gopinathan, CEC, MMIS, PDM (Asia Pacific) Founder / Director - Consulting & Training G S Quantum Multimedia Member of Web Analytics Association	Gary Gopinathan is a e-Business and Multimedia Consultant with over 10 years of experience in the various aspects of Accounting & Finance, Information Technology & Software Development, e-Business and Marketing. Gary provides specialist Internet marketing consulting services including: E-marketing strategy which will help you develop and refine your e-marketing plans, E-marketing effectiveness which will increase the contribution of your web site to the business through his experience in analysing web metrics to identify "quick-wins", E-marketing evaluation in which Gary can advise on custom e-marketing reporting dashboards systems that give your team "the measures that matter", E-marketing campaigns which Gary can advise on the best tools, techniques and then review your campaign briefs to identify those improvements which make the difference between success and failure.