All businesses market their products and services from the word "go", they market all over the place, some companies have more money than others to carry out more elaborate marketing plans, while others embark on guerilla marketing and engage in tit-for-tat promotions or price cuts to slay the competition. These are probably some of the tactical manouvers that a business owner would have employed or contemplated employing at some point in their business.

Many businesses do not realise the marketing value-add barter trade can bring to their business. An immediate marketing impact barter trade can bring to a business when they join a business barter community like Ozone, they are immediately marketing to a close knit captive market. The new member that joins Ozone is suddenly exposed to thousands of new customers both in Singapore and other Ozone countries. This is the ultimate trump card any business can play against its competitors by being part of the ozone community.  This effect is amplified in Singapore, being an Asian country, where relationship comes before business, by being part of a community, helps build strong relationship bonds, that results in word-of-mouth marketing that is one of the strongest marketing tool any business can harness.

In any form of marketing, we always want to measure the return on investment. A comprehensive marketing campaign for a consumer product or a training program (ie tangible and intangible) do not come cheap. Both online and offline marketing campaigns require dedicated efforts which all cost money. Many a time, we may not be able to hit the bulls eye with our marketing efforts, and thus not bringing in the much needed sales - causing a possible cash crunch.

Achieving the dual purpose of marketing and maintaining a healthy cash flow is not difficult with the use of barter. Barter trade allows businesses to access marketing tools from copywriting, web, email and viral marketing systems, graphic design and print without having to sacrifice cash. But exchanging excesses in the business for the much needed brand exposure.

An example would be a restaurant in the city. It does fairly well for lunch, running at 80% capacity on weekdays, but operating only at 20% in the evenings and nearly zero business on weekends. They still pay rental, staff salaries, utility bills among others costs. Through Ozone, this restaurant exchanges its vouchers for much needed email marketing, sms marketing, magazine advertising, website design, Search Engine Optimiziation, flyer printing and many other channels to promote and market their restaurant as the place to wine and dine.  In the past a restaurant owner having invested a large portion of their savings in the buidling of the restaurant do not have additional cash to do all these. With a barter exchange like Ozone, where we are their partner in helping them create opportunities for them to do what they always wanted to do, but didn't have the cash to do it.